(1) Information about our use of cookies

HKA Holidays Limited ("HKAH") is committed to protecting the personal data we collect about you online. This Cookies Policy explains how we use cookies and what impact this has on you.

By using the website www.hkaholidays.com and other online services, you agree that HKAH can store and access cookies, IP addresses and use other methods to collect website usage data and improve your online experience.

The cookies may include information about your website usage, provide information on your use of our products and services, your browser and device type or your location when accessing the website.

Cookies’ usage also allows us to distinguish you from another visitor when visiting www.hkaholidays.com. This information will help us

to provide you with the best online experience as well as to improve the website for future visits.

(2) What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device.

Cookies contain information that is transferred to your device's hard drive. Cookies are then sent back to our website on each subsequent visit, or to another website that recognises those cookies. The cookies that we use to store information itself can identify you and

they will store information regarding your use of our website.

Cookies perform various tasks (such as remembering your preferences) and are an important part of improving

your experience on our website. Further details about the tasks they perform are set out below. For example, our cookies will remember your chosen language and country so that when you go to the website, the page is in that language, and the departure airport is in that country. If you are halfway through a booking, our cookies will allow you to browse other areas of the website and then return to your booking.

(3) What cookies do HKAH use and what are their usages?

We use the following cookies at www.hkaholidays.com:

Strictly necessary cookies: These are the cookies that are required for the operation of our website. These cookies help to ensure our website functions as intended and we deliver the information to you securely and optimally. These cookies are not used to obtain

information about you for the purposes of marketing.

Analytical / Performance cookies: These cookies allow us to recognise and count the number of visitors, and to see how

visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functional cookies: These cookies are used to recognize you when you return to our website. This enables us to personalize

our content for you and remember your preferences (for example, your choice of language or region and your text size).

Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We

will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

 (4) Why do we use cookies?

Ease of use: Cookies are used to enhance the ease of use of www.hkaholidays.com for customers.

Examples:

• Remember your language and country of choice and present the relevant contents.
• Remember your selected departure city.

Tracking: Cookies are used to gather statistics on how you use our website.

Examples:

• Gather feedback on customer satisfaction through our website survey.
• Gain insight into how you use the website so that we can make improvements to its usability.

Marketing: Cookies are used to enable us to present appropriate messages to you.

Examples:

• Allow third parties to display appropriate advertising and to track its effectiveness.
• Display messages which offer a selection of products based on what you are viewing on www.hkaholidays.com, or presented to you by our agency when you visit other selected websites. This is also known as online behavioral advertising.

Additionally, when you request pages from our websites, HKAH's servers log your Internet Protocol address (“IP address”). This information is transmitted to and stored on HKAH's servers.

Your IP address, browser type browser language, and the date and time of your query, enable us to better understand and improve the usability, performance and effectiveness of our websites for the purpose of system administration, to report aggregate information to our advertisers, infer your geographic location, track the use of our websites, and identify you when HKAH feels it is necessary to enforce

compliance with our policies.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can find more information about the individual cookies we use and the purposes for which we use them in

the table below.

(5) Types of information that we collect through cookies

• IP address
• Device ID
• The browsed pages
• Browser type
• Browsing information
• Operating system
• Internet service provider
• Whether you have responded to or interacted with the advertising
• The recommended links or URLs
• The features and activities that have been engaged in the website

(6) What if you delete your cookies?

Users can control the use of cookies at the individual browser level. You may block all or some cookies by activating the setting on your browser to refuse the setting of all or some cookies. You should review the "help" section of your browser for further details on how to restrict cookies.

Please note though, that if you delete your cookies:

• You may still use our website, but your ability to use some features or areas of our website may be limited.
• We will no longer know that you have opted out of online behavioural advertising, so the banners from our third-party advertisers will reappear when you visit other selected websites.
• We will no longer automatically recognize that you have agreed to our Cookie Policy, so the cookies banners may reappear when you visit HKAH’s websites, and we will ask for confirmation of this along with your language and country preferences.

You can find more information about cookies (including how to disable them) at http://www.allaboutcookies.org.

(7) More information about cookies used on www.hkaholidays.com:

Web beacons, gifs, and clear gifs are tiny graphics, each has a unique identifier that is embedded invisibly on websites and in emails. Web beacons allow us to know if a certain page is visited or if the ad banners on our website and other websites are effective. We also use web beacons in our HTML-based emails to let us know whether our emails have been opened by the recipients. This helps us to gauge the

effectiveness of certain communications, promotions, and marketing campaigns.

Pixels are small objects embedded into a web page that are not visible to users. We use pixels to deliver cookies to your computer, facilitate the log-in process, monitor the activities on our website, and deliver online advertising.

Tags are small pieces of HTML code that tell your browser to request certain contents generated by an ad server. We use tags to show you the relevant advertising and promotions.

Scripts are pieces of JavaScript code that are launched automatically when certain webpages load, to determine whether users view the associated advertisements.

Local Storage Objects, such as HTML 5, are used to store contents and preferences. Third parties with whom we partner to provide certain features on our website to display advertising based upon your web browsing activity uses of Local Storage Objects to collect and

store information.

(8) Updates to our Cookies Policy

We may make changes to this Cookies Policy from time to time without prior notice and we will publish it on our website if there is any new version of this Policy.

In the event of any inconsistency between the English version and the Chinese version, English version shall prevail.

Last updated on 31 August 2023